Advice for journalists and realtors: something in common

Posted on | January 2, 2010 | No Comments

Of all the posts I’ve read in the past 2 days (hundreds of them), this is my favorite:

If I were a realtor

Social media blogger Chris Brogan hits it right on the head, not just for realtors, but also for journalists.   Realtors and journalists share one thing in common – they should all be the experts of their local area.   To develop and exploit that expertise, Chris recommends:

1. taking and posting tons of pictures
2. interviewing people – learning their stories
3. creating hyperlocal news and information sites
4. creating niche sites to build online communities

Simple?  No.

An essential step to growing your business in these challenging times?  Absolutely.

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